Launch + Grow by MVP Health Care

Case Study

University of
Vermont Health
Network (UVMHN)


In June 2021, MVP Health Care entered into a strategic partnership with the University of Vermont Health Network (UVMHN). The academic health system joined with MVP to develop a novel Medicare Advantage product called the UVM Health Advantage.

Building a partnership on shared values, joint leadership, and proprietary research, both MVP and UVMHN succeeded in better identifying customer needs and improving product offerings while delivering a highly customer-centric Medicare Advantage product to the market.

The Challenge

Provider organizations and insurers have different operating models and skill sets. For many health systems, building mutually beneficial strategic partnerships remains a top external challenge.

The Solution

MVP Health Care offers strategic partnership opportunities for payers and providers built on aligned values, product co-creation, and shared leadership.

Launch + Grow by
MVP Health Care

Access the full case study to see how this partnership led to one of the fastest growing Medicare Advantage plans in Vermont.

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The University of Vermont Health Network is an academic health system comprising six affiliate hospitals, a multi-specialty medical group, and a home health agency. MVP worked directly with UVMHN to identify the specific needs of local customers and build out a Medicare Advantage product tailored to these needs. The result is UVM Health Advantage, a successful proof of concept built around the needs of UVMHN’s Diabetes and Congestive Heart Failure patients.

The strategic partnership between MVP and UVMHN
is built on three key pillars:

Aligned Values

Mutual Transparency, Honesty and Accountability

Co-Created Product Offerings

Joint Leadership, Learning, and Planning

Crawl-Walk-Run Approach

Coordination, Implementation, and Continuous Transformation


In the first six months of this strategic
partnership, MVP and UVMHN

  • Launched a co-created, customer-centric, provider-influenced UVM Health Advantage Product–complete with care kits, prior authorization considerations, and individual care guides.
  • Created a formal joint governing structure including experts from both organizations.
  • Leveraged the strengths of both organizations to create optimal workstreams, integrate data, and identify operational gaps.

Partners also identified key
future objectives including

  • Improved data and analytics sharing.
  • Enhanced benefits for patients with behavioral and substance use disorder.
  • Illuminated gaps in existing care management strategies.


  • Shared Leadership is essential.
  • Partners must be willing to learn from one another.
  • Co-branding requires compromise and mutual sensitivity to brand reputation.
  • Both organizations must be aligned in their values and principles in order to collaborate, learn, and grow together.


Read the full text of our
case study here.

Download Case Study

In its early stages, this partnership has already gained significant positive traction by achieving its initial goals of bringing a unique Medicare Advantage product to market, meeting first-year enrollment expectations, and closing quality improvement gaps. The partnership will continue to evaluate its success by monitoring the member/patient experience and understanding the impacts of the product on care delivery and enrollment numbers.

From Ideation To Growth
To Growth

Launch + Grow by MVP forms partnerships with providers who share our pillars of sustainable growth: shared values, principles, and growth mindset.

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